Currys PC World Digital PR Campaigns
Copy Samples
In partnership with Samsung Galaxy Smartwatch, we created The Bucket List Burner - a guide to 12 active adventures in destinations around the world. For each activity, we estimated the time it would take to complete, the number of steps you're likely to take, and the calories that could be burned. We also included a local delicacy to try in each destination, along with how much you can indulge while still burning off the calories from your activity. With this guide, we aimed to inspire travelers to stay active and healthy while experiencing new cultures and cuisines.
About the campaign
My role
From the initial brainstorm to the PR outreach phase, I played a key role in this campaign. I calculated the step count and calorie burn for each activity featured, wrote the copy for the campaign landing page, and created a press pack that outlined all the essential information from the campaign.
Devise a campaign that will deliver links to the Samsung Galaxy Watch product and Samsung Smart Watches segment page on the Currys PC World site, and drive visibility within Google for associated keywords.
The objectives
This campaign aimed to gain insights into the experiences of remote workers by surveying individuals who work from home. By analysing the survey data, we were able to draw conclusions about the advantages and disadvantages of remote working, as well as how well-equipped individuals are to work from home. Additionally, we explored the potential future of this way of working.
About the campaign
My role
As a key member of the team, I played an integral role in this campaign from the initial brainstorm to the PR outreach phase. My responsibilities included writing the survey questions and analysing the survey data, as well as creating all copy for the campaign page and press materials. Additionally, I took the lead in collaborating with the design team to determine the overall look of the campaign page.
The objectives
To devise a campaign that will deliver link equity to Canon printing product pages on the Currys PC World site, and drive visibility within Google for associated keywords.
This campaign provided a comprehensive exploration into the world of pro-gaming. We delved into the top players, their journeys to success, the most competitive games and genres, the biggest prizes, and industry statistics. Our findings were presented on a multi-page microsite that included summaries and data visualisations. To provide additional insights, we collaborated with three experts in the industry. Through our research and collaboration, we were able to create an informative and engaging campaign that highlighted the exciting world of esports.
About the campaign
I played an integral role in this campaign from the initial brainstorm to the PR outreach phase. My responsibilities included collecting and analysing data, as well as writing all copy for the microsite and additional press materials. Additionally, I took the lead in interviewing our three industry experts and collaborating with the design team to determine the layout of the site and how data would be visualised.
My role
The objectives
Devise a campaign that will deliver links to the Intel 10th Gen processors and gaming laptop pages on the Currys PC World site, and drive visibility within Google for associated keywords.