Confessions of a Shoppaholic

More specifically….a clothes-aholic….or you could even go as far as saying…an ASOS-aholic.

I feel like I’m in a confessional after writing about being a Netflixaholic in my last post and now my shopping habits…perhaps I’ve been spending a lot of time assessing my life and character of late? Who knows.

But yeah, back to the shopping…

I like to think I’m solely responsible for ASOS’ huge success, having thrown money at the addictive online brand ever since its toddler years of circa 2007…Kidding…obviously…but my bank balance would most definitely be healthier if I hadn’t stumbled across the online brand all those years back. Having adopted Alexa Chung as my no.1 style icon back in my teens (what a babe), ASOS’ “As Seen On…” feature, that promised to set me up with a wardrobe identical to Alexa’s had me hooked from the get-go. I still own a couple of those denim dresses, dungarees and oversized jumpers today.

Skip forward a decade and nothing’s changed. In fact, my sister’s brief stint working at the company only made it worse, because her staff discount (ASOS staff can nominate a friend or family member to receive 40% off…result!) tricked me into thinking I wasn’t spending as much, when in actual fact it simply justified me buying more things (HELP). The day she announced she was leaving her job to go travelling I went into mourning – now I would have to pay the FULL PRICE for my clothes…what kind of sick joke is this?

Actually, it turned out to be a bit of a blessing in disguise, because for a short period it managed to act as a deterrent and I lasted two whole months without ordering anything from ASOS……until this week. Whoops! I just replaced ASOS with New Look anyway, so who am I kidding?

Lately, I’ve been trying to sell some of my old clothes on Depop and eBay, to make up for the constant flow of new pieces entering my wardrobe (if I try to squeeze one more dress in there it WILL burst), but this has just opened my eyes to even more ways to BUY MORE CLOTHES. Just last night I went to list something on Depop and ended up buying a jumper with a 3D elephant on it. Ok, it’s a pretty fabulous jumper. But still…not necessary Sophie.

Also, who on earth has time to model and photograph all their clothes for these selling platforms? Sunday afternoons seem to have become the opportune time to snap some vaguely acceptable photos of my sellables…but this also happens to be my least “photo-ready” (read: unwashed hair and PJs on) time of the week, so there’s a fat chance of me modelling them.

Anyone else with me?


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