What Works When Working From Home – A content campaign for Currys PC World x Canon

About the campaign

By surveying people who work from home, this campaign aimed to understand, from the perspective of employees, what does and does not work well when working from home. The survey data allowed us to draw conclusions about the pros and cons of remote working, how well equipped people are to work from home and whether there is a future in this way of working.

My role

I was involved in this campaign from the initial brainstorm, through to the PR outreach phase. I was responsible for the writing of the survey and analysis of survey data, as well as all copy on the campaign page, accompanying blog post on Currys PC World’s Tech Talk blog, and press materials. I also took a lead role in liaising with the design team to decide how the data visualisations and campaign page would look.

Objectives

To devise a campaign that will deliver link equity to Canon printing product pages on the Currys PC World site, and drive visibility within Google for associated keywords.

The Campaign