Best and Worst Home Improvements – A content campaign for HomeProtect

About the campaign

Is a home improvement project a valuable investment for your property, or could it leave you out of pocket? This campaign explored the real value of ‘home improvements’ by investigating both the most and least profitable renovations based on ROI.

My role

I was involved in the campaign from brainstorm phase through until publication. I wrote the full campaign copy and collected data on various types of home renovations to draw conclusions and comparisons.

Objectives

Increase visibility for buildings insurance related keywords by earning links from relevant, high authority publications and sites back to the HomeProtect site.

Increase brand awareness for HomeProtect, as well as its offerings, such as buildings insurance.


The campaign