Writing frequent blog posts on topics related to the Red Letter Days target market and experience portfolio (travel, culture, sports, hobbies, animals and more), including the design of imagery and infographics used within the blog.
Crafting descriptive, informative and enticing product descriptions for all new Red Letter Days experiences. Identifying the USP of each experience and ensuring that all essential information is communicated, while maintaining the brand’s TOV.
Turning out short, snappy copy for email, social media and PPC ads. Communicate special offers, promotion and brand news in a succinct manner.
Collaborating with other members of the marketing team to create integrated campaigns, such as seasonal campaigns and rolling campaigns.
Writing SEO copy for the website e.g. Category pages, temporary seasonal content, homepage rotation copy, etc. Shop by Personality Mother’s Day Gifts Valentine’s Day Gifts Easter Gifts
Making contact and maintaining relationships with a network of bloggers and influencers for involvement in campaigns, events and blog content.