Red Letter Days

Blogs

Writing frequent blog posts on topics related to the Red Letter Days target market and experience portfolio (travel, culture, sports, hobbies, animals and more), including the design of imagery and infographics used within the blog.

Product Copy

Crafting descriptive, informative and enticing product descriptions for all new Red Letter Days experiences. Identifying the USP of each experience and ensuring that all essential information is communicated, while maintaining the brand’s TOV.

Emails

Turning out short, snappy copy for email, social media and PPC ads. Communicate special offers, promotion and brand news in a succinct manner.

Campaigns

Collaborating with other members of the marketing team, I have assisted in the creation of integrated campaigns, including seasonal content and rolling campaigns.

SEO Copy

Writing SEO copy for the website e.g. Category pages, temporary seasonal content, homepage rotation copy, etc. Shop by Personality Mother’s Day Gifts Valentine’s Day Gifts Easter Gifts  

Outreach

As co-manager of the blogger outreach programme, I take ownership of making contact and maintaining relationships with a network of  bloggers and influencers for involvement in campaigns, events and blog content. The objective of our outreach activity is to increase brand awareness and improve SEO ranking. The Bucket List The Red Letter Days mantra is to … Continue reading Outreach