Collaborating with other members of the marketing team, I have assisted in the creation of integrated campaigns, including seasonal content and rolling campaigns.
Concept: A fun Christmas themed quiz, that calculates what kind of personality type (creative, foodie, animal lover, adrenaline junkie, etc.) an individual has based on a series of fun multiple choice questions. With these results participants are then presented with a customised wishlist to be shared on social media, filled with Red Letter Days experiences … Continue reading Christmas Personality Quiz & Wishlist #Wishmas (2017)
Concept: Executed predominantly across social media, our #MerryMemories campaign focused on a central theme of making Christmas a time to show appreciation for your loved ones and making wonderful memories to cherish for years to come. The campaign involved asking the public to nominate somebody they think is well deserving of a special Red Letter … Continue reading #MerryMemories (2017)
Concept: Why wait until Black Friday when Red Letter Days is hosting Red October? In the lead up to the traditional Black Friday and Christmas sales, we decided to get in there early with a few warm up deals. For one week in October, a select few of our best selling experiences were reduced in … Continue reading #RedOctober (2017)
PPC Ads [gifts for men] Provide him with an experience to remember with our outstanding selection of gifts for men [spa days] Experience the ultimate in relaxation with our sumptuous spa days [gifts for her] Show her how special she is with one of our unbeatable special offers on gifts for her [F1 experience] Feed … Continue reading Other Marketing Copy