Executed predominantly across social media, our #MerryMemories campaign focused on a central theme of making Christmas a time to show appreciation for your loved ones and making wonderful memories to cherish for years to come.
The campaign involved asking the public to nominate somebody they think is well deserving of a special Red Letter Days Christmas gift, with a short explanation about why they should be the lucky winner.
Throughout the Christmas period, our social media team surprised the deserving winners at their homes and hand-delivered each of their prizes. Video footage of each winner receiving and unwrapping their red box was then shared across social.
This year we’re on a mission to make someone’s Christmas truly memorable. We surprised one lucky winner to gift them with a deserving experience… #MerryMemories ❤️Watch the full video here: https://t.co/gg0iRtl0ij pic.twitter.com/kPKZ8386LT
— Red Letter Days (@RedLetterDaysUK) December 18, 2017
My role in the campaign was to produce catchy copy for promotion across the Red Letter Days social channels, as well as an introduction to the campaign on the website.
Corresponding emails were also sent out throughout the campaign, for which I had to produce punchy copy.