Merging the Japanese influences from founder Kenzo Takada with Parisian culture, the French fashion house, Kenzo, is known for their collection of flamboyant designs and bold prints. The iconic tiger face design frequents a lot of their clothing and has been spotted on numerous celebrities and fashion icons, including the likes of Beyonce and Rihanna.
Creative director, Humberto Leon has described the Kenzo customer as “youthful in spirit and very confident,” and it is possibly this youthful vibe that makes Kenzo’s kids range so popular. Jam-packed with vibrant colour palettes and fun designs, their clothing brings energy and personality to children’s wardrobes.
First launched in 1970, Kenzo has grown from its days as a jungle themed women’s boutique named ‘Jungle Jap’; to an international fashion brand producing luxury garments for men, women and children on a global scale.
Founder Kenzo Takada was born in Japan and moved to Paris in 1964, in a bid to commence his fashion career. He became known for his incorporation of Asian influences in European fashion, initially for women and later moving on to men’s, kid’s and home collections in 1987. His signature style involved a lot of bold stripes, swirling, florals, geometric patterns and folkloric scenes.
Takada announced his retirement in 1999, just six years after his label was acquired by French luxury goods giant LVMH. Californian duo Carol Lim and Humberto Leon took over as Creative Directors, reviving the brand that had lost the energy it had in its prime. They brought a fresh new vibe to the brand, replacing the traditional flower motif that the brand had originally become known for, with more exciting designs, including their signature tiger face.
They wanted the brand to be current and with their modernisation they have gained a younger market that the label didn’t have in their earlier days.
Kenzo Kids is becoming one of the most sought after brands for children’s wear, thanks to its young and fun designs. Retaining the brand’s heritage, the kids collection is bursting with bold motifs that hint at the label’s Parisian and Asian roots, paired with bright colours and modern cuts.
The tiger face logo dominates the majority of the collection, printed on a range of t-shirts, sweatshirts, dresses, hats and even babygrows.
Find the full range here at Zee & Co.