Building a strong back-link profile for your website is at the heart of effective SEO. And that’s where content marketing campaigns can play their part!
SEO, content and digital PR are a winning combination. By producing creative content pieces that tell compelling stories – whether this be via a unique data collection method, a survey or a collaboration with an expert in the subject matter – you can receive valuable press placements and backlinks from quality publications.
Below are some examples of content campaigns I have worked on for a variety of businesses across consumer tech, leisure and gifting, and financial services…