About the campaign
Got an attic full of old belongings gathering dust? Some of those items could be worth a lot more than you think! This campaign explored the value of old items that many people likely have lying around the house, such as old toys, records and books.
My role
I was involved in the campaign from brainstorm phase through until publication. I wrote the full campaign copy and collected data on the original and current value of household items, calculating appreciation or depreciation in value.
Objectives
Increase visibility for buildings and contents insurance related keywords by earning links from relevant, high authority publications and sites back to the HomeProtect site.
Increase brand awareness for HomeProtect as well as its offerings such as buildings and contents insurance.
The campaign
Sophie Deering - Copywriter 