As one of the co-managers of the Red Letter Days blogger outreach programme, I was responsible for making contact and maintaining relationships with a network of bloggers and influencers for involvement in campaigns, events and blog content. The objective of our outreach activity was to increase brand awareness and improve SEO ranking through link building, by providing the bloggers with experiences they would like to write about .
Outreach Events
Bringing together a number (usually between 15-30) of bloggers and social media influencers, we organised experiences such as a chocolate workshop or afternoon tea overlooking the tiger enclosure at Paradise Wildlife Park (see below).
Sophie Deering - Copywriter 