International Women’s Day social campaign for ME by Melia

To celebrate International Women’s Day, we created a social campaign for the ME by Melia hotel group that celebrated talented female creatives from around the globe. This ran alongside a series of in-person events in each of the hotels.

The campaign encompassed a content series that ran across Instagram, Twitter and Facebook, including static images and video content, combined with caption copy offering insights into the work of each artist.

My role: Copywriting for all social posts across Instagram, Twitter and Facebook. Planning and briefing the creative assets needed for the campaign and creative copywriting for the visuals.