The Project: Create SEO-led copy for the website category and brand landing pages.
What I did: Write descriptive and informed copy about various types of products, adhering to the Currys PC World tone of voice. Content was led by SEO guidance on target keywords and use of internal links.
The impact: The 200 PLPs saw a collective increase of visibility of 35%. 44% of the keywords positioned at the bottom of page 1 moved to the top and 44% of the keywords starting on page 2 moved to page 1.