The Project: SEO and brand-led copy across the Red Letter Days website.
What I did: Writing descriptive and persuasive copy for the category pages, landing pages and product pages. This involved researching our various venues and suppliers, as well as using information provided by them to write enticing product descriptions and info packs for new Red Letter Days experiences. SEO-led gifting and occasion-specific pages were produced in collaboration with the SEO team to target key terms and boost ranking in the SERPs.
Examples: Gifting pages