The Project: Create SEO-led copy for the website category and brand landing pages.
What I did: Write descriptive and informed copy about various designer brands and categories of products, delicately adhering to the Selfridges tone of voice. Content was led by SEO guidance on target keywords and use of internal links.
The impact: Position 1 rankings among tracked keywords increased by 10%. Visibility for tracked keywords increased by 20%. Visibility for page 2 optimisation tracked keywords increased by 280%. Traffic & revenue in non-peak times increased by 15% and 7.5% respectively.
Sophie Deering - Copywriter 