The Chat Shop Web Copy

The Project: To develop the brand’s tone of voice during a complete rebranding and produce SEO and UX-led copy for their new website.

What I did: I ran a tone of voice workshop with the client to refine the brand’s tone of voice, ahead of managing the production of copy for a brand new website. I was involved in working with the client to decide on the messaging of the content, as well as briefing in, editing and writing copy for the site’s homepage, product pages and about page.