The campaign

We developed an interactive Christmas quiz that identified users' Red Letter Days personality type (e.g. creative, foodie, animal lover, adrenaline junkie).

Based on their results, participants received a customised Christmas wish-list, featuring relevant products or experiences. This personalised wish list could then be shared on social media for an entry into a competition to win something on their list.

The campaign was promoted across social media channels, email marketing, and across the website.