Web Copy for Business Insurer

The Project: Optimise existing website copy for SEO and produce new copy for product and landing pages.

What I did: Collaborating with the SEO team to identify opportunities to update and add to existing copy on the website, to target key search terms and boost SERP ranking for keywords. Write new copy for product and landing pages, based on target keywords and to answer common FAQs, with the aim to produce Google Answer Box responses.