Established in Italy back in 1978, Diesel rapidly took the denim industry by Storm.
Founder Renzo Ross built the brand with a vision of passion, individuality and self-expression; which is a philosophy that still stands within the business today. The Diesel aesthetic is one that combines individuality with urban influences and what makes the brand so unique is that they always put sales and profit second to building something special. When it came to conjuring up a name for his new fashion venture, Ross took inspiration from Diesel’s fuel industry namesake. His reason being, that at the time, diesel was considered an alternative source of energy, and fittingly Ross endeavoured to represent his brand as a source of alternative fashion. The rest is history.
Though the brand paved its way to success through becoming a front runner in the denim market, today they have expanded to become one of the most widely recognised lifestyle brands in the world, specialising in premium casual wear and accessories, as well collaborative collections of jewellery, eyewear and fragrances.
Diesel thrives on change and the brand produces a huge 3,000 new products every season, crafted through experimentation and creative freedom. Having started out as a menswear brand, they have since expanded to offer a women’s line, as well as a popular children’s wear collection.
The Diesel Kid collection caters for children from 3 months to 16 years old and taking influences from urban streetwear, their clothing is just the answer to adding an edge to your child’s wardrobe. Sitting firmly at the forefront of kids casual wear, quality denim, fun printed tees and versatile easy-to-wear wardrobe staples build up the main part of their kids line, with playful slogans stealing the show. Their designs are full of personality, making the perfect fit for kids who are full of life and energy.
Diesel Kid Jeans
If you haven’t got the idea already, Diesel kinda know what they’re doing when it comes to denim. Close attention is paid to the cut, shape and sustainability of each of their designs, meaning their kids jeans are as high in quality as they are in style. Coming in a straight, slim or skinny fit, there’s a pair to suit every child.
SHOP: Stonewash Waykee Straight Leg Jeans/ Stonewash Tepphar Slim Fit Jeans/ Stonewash Sleenker Slim Fit Jeans
Slogan Tees
Diesel Kid’s cheeky slogans and pops of colour are just what you need to bring your child’s wardrobe to life. Crafted from cotton, each top offers comfort and breathability, ideal for wear all year round.
SHOP: Taduc T-Shirt / Taigo T-Shirt
Hood Up
Your child can layer up in style with Diesel Kid’s urban hoodies and sweatshirts. Accented with subtle logos or bold slogans, their urban designs are perfect for nailing casual cool.
SHOP: Red Thady Hoodie / Black Thady Hoodie / Grey Sabar Hoodie
Sophie Deering - Copywriter 