NET-A-PORTER SEO Web Copy
SEO optimised web copy for the NET-A-PORTER UK site.
About
As a part of a large-scale copy project for NET-A-PORTER, I wrote SEO optimised copy for numerous brand, product, and category landing pages on their website. Each piece required me to delicately adhere to the tone of voice that NET-A-PORTER is known for, ensuring that every page was consistent with their brand image.
The impact
Position 1 rankings among tracked keywords increased by 10%. Visibility for tracked keywords increased by 20%. Visibility for page 2 optimisation tracked keywords increased by 280%. Traffic & revenue in non-peak times increased by 15% and 7.5% respectively.
