Currys X Intel Digital PR Campaign
An SEO-driven Digital PR campaign for Currys and Intel.
The objectives
Devise a campaign that will deliver links to the Intel 10th Gen processors and gaming laptop pages on the Currys PC World site, and drive visibility within Google for associated keywords.
The concept
This campaign provided a comprehensive exploration into the world of pro-gaming.
We delved into the top players, their journeys to success, the most competitive games and genres, the biggest prizes, and industry statistics. Our findings were presented on a multi-page microsite that included summaries and data visualisations. To provide additional insights, we collaborated with three experts in the industry.
Through our research and collaboration, we were able to create an informative and engaging campaign that highlighted the exciting world of esports.
The strategy
The microsite included direct links to the Intel product and gaming category pages on the Currys site.
A targeted SEO strategy, focusing on keywords maximised organic visibility within Google search.
The results
Surpassed the target domain authority at 137% in just 4 weeks.
