SEO & Editorial Articles
Mars Pet-Care pet ownership advice and FAQs
I took on the task of creating a collection of SEO articles for brands in the Mars Pet-Care portfolio, addressing common pet-care related queries and challenges, from how to how to sleep train your restless puppy to maintaining your dog's dental health. Each article was carefully crafted to optimise for common search terms and written in each brand's unique tone of voice. The result? A collection of informative and engaging articles that help pet parents give their furry friends the best life possible.
Brands
Mars Petcare (UK & Australian markets) - Pedigree, Cesar, My Dog, Advance, Optimum, Schmackos
Cox & Cox interiors tips & trends
Tasked with boosting Cox & Cox's online presence, I played a key role in planning and creating long-form articles for their blog. These pieces focused on current interior design trends and tips, and were optimised for popular search terms while adhering to other SEO best practices. By providing valuable content that resonated with their target audience, we were able to build visibility for the Cox & Cox brand in search and establish them as a go-to source for all things interior design.
Brands
Cox & Cox Interiors
Red Letter Days leisure, travel & adventure articles
As a part of the team responsible for increasing Red Letter Days' online visibility and establishing them as a leader in the experience gifting industry, I took on the task of writing regular articles on a variety of topics, from travel and hobbies to food and wildlife. Each piece was carefully optimised for SEO and often integrated with other marketing activities across social media, email, and influencer collaborations.
Brands
Red Letter Days (experience gifting) & Partners - hotels, adrenaline sports, spas, cooking schools, restaurants, etc.