Web Content
Mars Pet-Care landing pages
I've had the opportunity to work on a variety of exciting projects for the Mars Pet-Care brands, from campaign landing pages to informational content. By combining creativity, strategic thinking, and attention to detail, I was able to create engaging and informative content that communicates brand values, promotes brand offerings, and supports campaign messaging.
Brands
Mars Petcare - Dreamies, James Wellbeloved, Pedigree
NET-A-PORTER SEO landing page copy
As a part of a large-scale copy project for NET-A-PORTER, I wrote SEO optimised copy for numerous brand, product, and category landing pages on their website. Each piece required me to delicately adhere to the tone of voice that NET-A-PORTER is known for, ensuring that every page was consistent with their brand image. By combining my expertise in SEO with my ability to write compelling copy, I was able to create landing pages that not only ranked well in search engines but also resonated with NET-A-PORTER's discerning audience.
Brands
Net-A-Porter & Partners - Alexander McQueen, Alexander Wang, Akris
The Chat Shop - Tone of voice and website content
As a part of The Chat Shop's rebranding efforts, I played a key role in developing the brand's tone of voice and producing new SEO and UX optimised copy for their website. I ran a workshop with the client to refine their tone of voice and determine the messaging for each individual page on the website. By collaborating closely with the client and leveraging my expertise in branding and copywriting, I was able to create a cohesive and compelling brand image that resonated with The Chat Shop's target audience.
Brands
The Chat Shop (chatbot provider)