Social Media & Display Ads
Armani beauty organic social media content
As part of the social media team for Armani beauty, I was responsible for producing compelling copy and concepts for captions and creative assets published across their social media channels. This involved adopting the precise Armani tone of voice, adapting messaging from existing cross-channel campaigns, tailoring content used in collaborations with celebrity ambassadors, and covering high-profile events like the Venice Film Festival.
Brands
Armani beauty
ME by Melia - International Women’s Day campaign
In honour of International Women's Day, I was involved in the launch of a social media campaign for ME by Melia that celebrated the incredible talents of female creatives from around the world. The campaign featured a content series that ran across Instagram, Twitter, and Facebook, showcasing stunning static images and captivating video content. Each post was accompanied by caption copy that offered insights into the unique work of each artist.
Brands
ME by Melia (Hotel group)
Mars Pet-Care social media and display ads
I’ve worked on a variety of social media, display, and print ads for Mars Pet-Care, covering product launches and promotions to brand awareness campaigns and more. Alongside a team of designers and strategists, I’ve developed eye-catching visuals and catchy copy that resonates with pet owners, and their furry friends’ unique quirks and needs.
Brands
Mars Pet-Care brands - James Wellbeloved, Whiskas, Pedigree
Zee & Co social media
During my time as a copywriter and social media manager for Zee & Co, my role saw me writing captions, producing creative assets, developing tone of voice, scheduling posts, and monitoring performance. By engaging with social media trends, I created content that caught the attention of our audience and aligned with the brand.
Brands
Zee & Co (fashion retailer) & brands stocked