Campaigns
Currys PC World digital PR campaigns
In order to help boost the visibility of Currys, I played a key role in the planning and production of numerous digital PR campaigns. With extensive research, surveys and collaboration with experts, I produced content pieces that told compelling stories and secured valuable press placements and backlinks from high-quality publications. Through strategic planning and execution, we were able to boost Currys pages in the search rankings.
Brands
Currys PC World & Suppliers - Samsung, Intel, Canon
Red Letter Days cross-channel Christmas campaign
Launched ahead of Christmas, the #Wishmas campaign involved an interactive personality quiz that provided users with a customised wish-list of Red Letter Days experiences tailored to their interests. The campaign was integrated across web, social media, and email, for which I created content for in collaboration with a wider team of designers and strategy experts.
Brands
Red Letter Days & suppliers
Whiskas ‘Fussy Cat’ campaign
The Whiskas 'Fussy Cat' campaign was all about showcasing how even the pickiest of cats can't resist the delicious taste of Whiskas food. I played a key role in creating supporting web copy that included an interactive quiz and blog post, as well as a series of always-on social media posts and short ads.
Brands
Mars Pet-Care - Whiskas