Whiskas ‘Fussy Cat’ campaign
Supporting organic content for the Whiskas ‘Fussy Cat’ campaign, across web and social.
The objectives
Increase awareness of the Whiskas product range and reinforce the brand's "fussy cat" platform across organic channels.
About the campaign
The Whiskas 'Fussy Cat' campaign is all about showcasing how even the pickiest of cats can't resist the delicious taste of Whiskas food.
The strategy
We created a series of fun content pieces, including a ‘fussy cat’ quiz that matches people with their own fussy cat’s ideal food, organic social posts, and a blog article on the topic.
